Supermarket Free Month
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Why Supermarket Free?

The Big Supers hold all the cards, they offer consumers convenience but at a cost to farmers, producers and the environment.

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How Do I Do It?

There are so many choices out there to explore: Farmers markets, local small retailers, wholefood shops to name just a few.

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Get Started!

Join the revolution and become a Super-Freegan! We will send you some hints and tips about getting started. Join our facebook group to connect with other Super-Freegans and share.

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Market Image
Supermarket Market Share Chart

It is no secret that two companies have an incredible market share in Australia,when it comes to our food shopping. Not just our food shopping, so many of our daily needs are purchased in chain stores owned by Woolworths Inc and Wesfarmers (Coles). Here’s a (not so) fun fact, for every dollar Australians spend, 23 cents is spent in shops owned by these two companies (Coles, Woolworths, Big W, Bunnings, Woolworths petrol etc... all the subsidiaries of Woolworths and Wesfarmers) That is, almost a quarter of the Australian public’s dollar is spent in their shops. You might want to pick up your jaw off the floor now, you don’t want to choke on a fly!

You might think that this is the same all around the world, think again. Australia’s two largest supermarkets have a 70% market share on groceries, compared to the UK, where the two largest supermarket chains only hold a 48% share and in the US a mere 20% (ABC’s Hungry Beast Program, Uploaded Mar 10, 2010 via With a 70% piece of the pie, it doesn’t leave much for smaller independent retailers.

Many producers can be stuck between a rock and a hard place. Having a contract with one of the big two, should be great for business, the reality can be shown to be different. Without many choices to market, they may be forced to cut their selling price (to sometimes below production cost), as has been suggested is the case with the $1 milk war ('The TRUTH About the Supermarket Milk Price War', February 26, 2013 via, which has left farmers struggling. "Our cost of production is 64.9 cents a litre and we're being paid 54 cents a litre, so we're losing 10 cents a litre." says David Scholl a farmer from Biggenden who has been put out of business and sold his 120 herd of cows.

Super-Freegan /ˈsuːpə ˈfrēgən/ :- a fearless crusader who rejects large corporate supermarkets in favour of smaller, local retailers and producers.

Put your money where your mouth is. Money talks, and make the Big Supers know you’re not happy. You will feel amazing as you know that there are local farmers and families that are being thanked by your choice of dollar usage. Improve your carbon footprint by purchasing a higher percentage of local foods that haven’t been transported all around the country. Shopping with children at local retailers can actually be more enjoyable than the often chaotic, bright, flashy, noisy, advertisement saturated Big Supers. Not to mention the headaches you might save in the car parks! Often you can find a park right out the front of local retailers - which is priceless! By shopping in the smaller local shops, you will begin to develop a relationship with your butcher and local wholefood shop - we believe a much nicer experience than with the Big Supers.

Here are some of our favourite ways to ditch the Big Supers...

Farmers Market

Farmers Markets

Farmers Market

Get on the band wagon, Farmers Markets are the new black and they’re popping up everywhere. There’s no better way to know where your food comes from than to talk to the people to grow it. Find great value basics and spoil yourself with everything gourmet. Turn it into a social event by meeting up with neighbours and friends for a coffee.

Butcher, Baker and Candlestick Maker


Get friendly with your local shops, get your fruit and veggies from your green grocer, meat from your butcher, bread from your baker and toiletries from your chemist, bulk items from your wholefood shop. Spread the love around and help keep locals in business.

Your Backyard

Your Backyard - Grow Your Own!

Grow Your Own!

Pull your green finger out! From balcony planter pots, to backyard veggies beds to community garden plots, growing your own is a great way to get in touch with what your eating and what is in season.

DISCOUNTS! Become a SuperFreegan to Get Discounts!

We have enlisted a group of SuperFreegan Supporters to give discounts to help encourage those pledging to go Super Market Free for April! Details will be emailed to all pledgers! PLEDGE NOW!

More info in our FAQ

We have more information and ideas than you can leap over in our FAQ ... give it a read for more ideas or join the conversations in our Facebook group!

Read more in our FAQ »

1) Join us on Facebook and Get Inspired!


Join and inspire other passionate Super-Freegans on our journey to freedom. Like and Share our Facebook Page (click 'like' below)...

...then Join our Facebook group and share your story!

2) PLEDGE! Become a Super-Freegan and Access our Supporter Discounts!

I pledge…

  • ... to not shop in a supermarket throughout the month of April
  • ... to find farmers markets, local shops, food box schemes, or grow your own to supply you and your family with your weekly needs.
  • HARDCORE PLEDGE : ... to not shop at ANY Woolworths Limited (details here) or Wesfarmers Limited (owner of Coles, details here) subsidiaries

Subscribe to our mailing list

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3) Sharing is Caring!

Once you've joined the Facebook page and made the pledge, spread the message! Share on Facebook, add people to the group and let people know about Supermarket Free Month! The more people know about this, the more positive impact we can have in ensuring Big Super is kept in its place!

4) Be a Super-Freegan Hero!


By committing to be a Hero, we’ll send you resources such as posters to plaster the neighbourhood and spread the word! Contact us to work out the details!

Email: lucyemail at

About Supermarket Free Month!

We are a small passionate team of ordinary people from South Australia. We are so lucky to live in a beautiful part of the world where farmers markets are everywhere and the local produce is amazing. We really care where our food comes from and the health of our families. We want to make sure we are supporting farmers and producers that feed us and by embarking on the Super Freegan life, we are putting our money where our mouth is, we hope you join us. Views presented on this website are expressed as honest opinion. If this site presents any substaintially incorrect information, we ask that you to please notify us immediately so that we may correct the information.

Contact Us

Email: lucyemail at

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Access to out SuperFreegan Hideout requires you to have pledged! If you have pledged, you will have recieved details of how to login in your welcome email. Please contact us via email (at bottom of page) if you have any trouble!