Monthly Archives: May 2014

What is Australian Made?

Australian made

To be an ethical shopper isn’t an easy road. You try and do the right thing but you are often faced with more questions than answers. Do you buy overseas organic or local conventional canned tomatoes? Do you buy a healthy grain like Quinoa even though it comes from South America, where the global demand has caused the price to sky rocket putting it out of reach from the local poorer populations who have traditionally eaten it for centuries? It can really do your head it

Doing the right thing is tough. Simply looking at the issue of buying Australian made, it isn’t always as easy as it might seem. When the consumer advisor Choice Magazine interviewed it’s readership, only 12% knew the true meaning behind the term ‘Australian Made’. Surely it can’t be that hard? Can it?

What does ‘Australian Made’ mean? I think most would assume that a product has been grown, and or produced in Australia. However, this is what it really means: the rules state the product may be “substantially transformed” with “greater than 50 per cent of production costs incurred in Australia”. This can mean juice concentrate from overseas is mixed with water in Australia, therefore substantially transforming it and allowed to have the ‘Australian Made’ label.

‘Product of Australia’ is slightly different, the rules state that ‘all the significant ingredients must originate in Australia, and almost all the manufacturing or processing must be done in Australia.

‘Australian Owned’ does not come under any current labelling laws, but any company claiming this needs to prove they are at least 51% of it’s ownership is held in Australia, but it does not relate to it’s products country of origin.

Do some exploring about your favourite products and see if what you believe you buying you are really getting!



For more information visit Choice

Ausbuy produces a booklet which enables you to support locally produced items, they also have an iphone and android app, perfect for taking on shopping trips.














Congratulations for completing Supermarket Free Month!

super_freeganWow… what a month! It seemed to race past and was done in a blink of an eye.

It has been a pretty amazing journey and began a mere 7 weeks before the start of April, when Supermarket Free Month was born. Let’s recap and see what has happened:

  • 523 SuperFreegans made the pledge from all over the country
  • 237 of those were Hardcore Superfreegans
  • at least 15 bloggers wrote about the challenge
  • 7 media spots (newspaper articles or radio spots)
  • So much action on facebook I can’t even count!

I thought for fun I would see if I could estimate how much money was potentially redirected to smaller, local businesses, this really blew me away.

Say the average spend for a SuperFreegan was $200 a week for their groceries, $800 per person was spent in local businesses for the month of April. That meant about $418,400 in total was spent in local businesses around Australia.

Let’s say that Hardcore SuperFreegans spent an extra $200 for the month on local department stores, petrol stations, hardware shops etc during the month of April. This means $47,400 was spent, supporting those smaller local businesses.

They are some pretty amazing figures. You guys have given that straight to a Farmer to help them stay on the land and straight to a family run business to help pay their mortgage. You should all feel amazingly proud of yourself and it just goes to show that when like minded people take a stand in something they believe in, they can do amazing things.

Just to leave you with some words from some SuperFreegans:

“ Enjoyed the challenge and will continue indefinitely. A much nicer way to shop! I will pop into foodland once every blue moon but the longer I’m doing this the more I’m finding things locally and learning about what amazing products & produce is actually available.” – Liz Hughes via Supermarket Free Facebook Group

“I won’t go back! It was just the catalyst I needed to make the permanent change!” – Deanna Byrne via Supermarket Free Facebook Group

Thank you to everyone for participating this month and I hope it has given you new insights, new habits and a connection with your food. Our support network on facebook still continues through our group, information through our facebook page and our blog will continue to be updated. I encourage everyone to keep doing their best to continue going Supermarket Free and join us next April, when we’ll be even bigger and better.